The corporate offices of the American retail computer store chain Micro Center are in Hilliard, Ohio. It was founded in 1979, and as of 2021, it has 25 locations throughout 16 states.
Micro Center was established in 1979 in Columbus, Ohio, by two former employees of Radio Shack named John Baker and Bill Bayne. Their initial investment was $35,000. The very first Micro Center business was opened in a location that was 900 square feet (84 square meters) in size and was located in the Lane Avenue Shopping Center in Upper Arlington, Ohio.
Because of its close vicinity to Ohio State University and the research institute Battelle Memorial Institute, the business was able to access a sizable clientele and a pool of skilled salesmen who were proficient in computers.
As a result, the company reaped the benefits of its location. They anticipated making $30 million in revenue in their first year of operation, but they were only able to bring in $29.9 million. In 2009, Micro Center introduced a service known as "18-minute pickup," which enables consumers to pick up purchases that they have placed on their website within 18 minutes of when they get them.
In January of 2014, the company planned to open two new facilities in the city of New York, one each in Brooklyn and Queens.
As of the year 2021, there are 25 Micro Center facilities spread throughout 16 states, including California, Colorado, Georgia, Illinois, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas, and Virginia.
The firm that owns Micro Center is called Micro Electronics, Inc., and it is a privately held business with its headquarters in Hilliard, Ohio.
It is possible for stores to occupy up to 60,000 square feet (5,600 square meters) of area. These stores sell approximately 36,000 items spread out across 700 categories. These items include both name-brand products and brands that are exclusive to Micro Center.
Every Apple product is one of the many that Micro Center is authorized to sell.
Along with "Build Your Own PC" sections, "Knowledge Bars" for servicing and support, and "Knowledge Theaters" for free classes on weekends since 2007, the firm has featured Apple departments in every shop since 1982. All of these features were introduced in 2007.
Micro Center was the first retailer in the United States to offer the DJI Mavic Pro drone for purchase. To unveil the product, Micro Center hosted a three-day press and public demonstration in the parking lot of their Columbus, Ohio, location.
In an interview from 2015, Micro Center CEO Rick Mershad described the company's ongoing efforts to expand their product line. He pointed out that the STEM trend is inspiring people of all ages to develop their own stuff, and that Micro Center is concentrating its efforts on Arduino and Raspberry Pi projects because those kinds of endeavors require more consultative selling.
According to Joan Verdon of The Record, Micro Center's "claim to fame" is the fact that it caters to the requirements of its clients by providing a high level of service and employing salespeople who are competent in their fields. She also referenced Doug Olenick, the editor of TWICE, which is a big consumer electronics trade daily, who asserted that the store's salespeople are extremely well-trained in comparison to those of other businesses in the field.
The company began providing free solid-state drives to brand-new customers in 2021, but Storage Review remained unconvinced, expressing the opinion that "it's free, but it's still not worth it." More generally, the publication stated that "Amazon's dozens of brands are to things like toilet paper, shampoo, and the like what Micro Center's Inland brand is to electronics."
In 2014, the National Retail Federation ranked the top 100 retailers in the United States, and Micro Center was ranked number 93 on that list.
It was ranked as the 18th largest retailer of consumer electronics in the United States and Canada in 2015 by the publication Dealerscope. This ranking was based on sales volume.
In 2016, Forbes magazine placed it at position 195 on its list of the largest privately held companies in the United States.
In October 2016, the trophies for first and second place in Intel's annual "Score with Intel Core" competition were presented to local schools by the establishments that make up the Micro Center chain.
In 2019, the Micro Center enterprises that came in first and third place respectively gave two additional prize dollars to local schools.
At first glance, it would appear that the Micro Center team is up against an impossible challenge.
In the market for consumer electronics, the network of 25 stores competes with big-box stores, wholesale clubs, and internet merchants that have thousands of locations and a global presence. Despite this, the Micro Center in Hilliard, Ohio, which has been operating successfully for the past four decades under the direction of its parent company, Micro Electronics Inc.,
Micro Center differentiates itself in an expansive and intensely competitive market by cultivating customer relationships one at a time. This is in contrast to virtually every other electronic retailer, which competes on volume by having its locations sell thousands of products as quickly as they can.
According to John Noble, our chief financial officer, there is only one Micro Center in each metropolitan area, with a few larger ones being the exception. We want our customers to have a wonderful experience the moment they walk through our door, even if it requires some effort on their part to come to us or if they have to pass a lot of our competitors' businesses on the way here. People consider visiting our stores to be a destination.
In order to accomplish this, it is necessary to assemble a skilled team of professionals who are focused on a set of corporate objectives. In addition, it is necessary to practice responsible financial management and thoughtfully prepare for expansion.
According to Noble, working at Micro Center is more than just a summer job because a large portion of its 3,000 employees have spent years gaining in-depth knowledge on the products they sell. On the other hand, the average tenure of an employee at a company is close to ten years, and many employees at the corporate headquarters of the corporation have been promoted from within.
Noble asserts, "We focus on more than product expertise in our personnel training, particularly when it comes to salesmen. That is crucial, but we also spend a lot of time training new team members on the culture," which is "deeply anchored in providing for consumers and giving our staff the autonomy needed to act in the customer's best interest." [Citation needed] That is important, but we also spend a lot of time training new team members on the culture, which is deeply anchored in providing for consumers and giving our
At the level of the individual business, choices regarding how to provide the best possible service to clients are made. For instance, store managers sometimes have the opportunity to match the prices offered by close competitors.
Micro Center was in a good position to profit last spring when the COVID-19 epidemic created a huge surge in demand for home computers and electronics. The company enabled shop managers and staff to develop client relationships, which put them in a better position to serve customers.
According to Noble, during the first few months of the outbreak, "We were able to adjust to shifting customer patterns." The high amounts of inventory that we kept in our stores enabled us to meet demand in the short term, even when people were forced to work from home and attend classes.
When the pandemic struck, Micro Center was in the middle of a three-year strategic plan, and according to Noble, most of the plan had to be suspended as a result of COVID-19. However, over the course of the following year, the company's executives would put the strategy back on course. The company was in a good position, but things haven't quite gone as planned over the past year.